Jutudi – selected by Aric Chen
Designed by Juhuasan
Launched in March 2014 by Juhuasan, the group-buying site of Chinese internet
giant Alibaba, the Jutudi program is an innovative response to China’s seemingly
endless food safety scandals. City dwellers can hire farmers to grow the produce of
their choice on rented farmland, and have the harvest shipped to them. As such, the
project has the potential to support rural economies while giving peace of mind to
those for whom urban farming isn’t an option.